The most significant goal of this work was to visually and conceptually match the Mirage energy with the Spectra building, a famous symbol of Coachella.
For this purpose we’ve decided to show the Spectra in surrealistic and fantastic way, so that the building itself has the musical moving intention inside, and can dance, smoothly waving with the Coachella vibes.
The creative energy pervades the palm leaves as well, which were coloured in the similar rainbow shades as the Coachella, and the Rift portal around them.